Marketing services
Marketing Services We Deliver
Random One Digital covers the full range of marketing work a Polish business typically needs: brand strategy, media planning and buying, paid search and social, SEO, creative production, and campaign analytics. You can take one service or the whole set. Most clients start with a specific problem and expand once the first results are in.
Take one or take all
Every service below can run on its own, but strategy, media, creative and measurement compound when they run as one system.
Brand strategy and positioning
Before channels, there is the question of what you are actually selling and to whom. Brand strategy work covers positioning, messaging, target audience definition, and competitive context in the Polish market.
This is the layer that makes everything else more efficient. When the message is clear, ad copy writes itself, landing pages convert better, and sales conversations start from a stronger place. When it is vague, every channel underperforms and nobody can explain why.
Rebranding
Rebranding comes up when a company has outgrown its original identity, is entering a new segment, or has drifted into messaging that no longer matches the business. We treat it as a strategic project, not a visual refresh.
That means working through positioning first, then messaging, then the visual and verbal system that carries it. Once the new direction is set, we roll it into campaigns so the market sees a coordinated change rather than a gradual, confusing shift.
Media planning and buying
The plan decides which channels earn their place. The buying keeps them earning it after launch.
Media planning
Media planning is where budget meets reality. We look at your goals, your audience, your geography, and your timeline, then build a plan that allocates spend across channels in a way that can actually be measured.
A plan for a nationwide e-commerce brand looks nothing like a plan for a service business operating in three Polish cities. We build the version that fits your situation, including which channels we are deliberately leaving out and why.
Media buying
Media buying is the execution side: negotiating placements, setting up campaigns, managing budgets, and keeping costs in line with the plan. We buy across digital and traditional media, including outdoor and parcel locker advertising.
The difference between tactical buying and real media strategy shows up in what happens after launch. Anyone can set a budget. The work is in reading performance, shifting spend, and knowing when a channel has stopped earning its place.
Paid search and Performance Max
We manage Google Ads and Bing Ads campaigns, including Search, Shopping, remarketing, and Performance Max. Each campaign type has a job, and Performance Max in particular needs guardrails: proper audience signals, clean conversion data, and account structure that gives the algorithm something useful to learn from.
It is a powerful format when the inputs are right. It is also easy to run badly, which is why we treat setup and feed quality as seriously as bid strategy.
Search, social and creative
Channels that keep working after paid campaigns stop, and creative built for the platform it runs on.
SEO and local positioning
SEO covers technical health, content built around real search intent, internal linking, and authority building. Local positioning handles the "near me" layer: Google Business Profile optimization, location pages, and reviews for businesses with physical presence.
Both take time to produce results. Both keep producing after the paid campaigns stop. For companies that want to reduce long-term ad dependency, this is where that happens.
Paid social
Meta, LinkedIn, and TikTok each serve different purposes in a Polish campaign. Meta works for broad reach and direct response. LinkedIn is expensive but effective for B2B audiences. TikTok rewards native creative and punishes repurposed TV spots.
We plan and buy across all three, with creative built for the platform rather than adapted from somewhere else.
Creative production
Campaign creative includes ad copy, landing pages, display assets, video, and the outdoor and print materials that traditional media needs. We produce the full set so the message stays consistent across channels.
For 360-degree campaigns, that consistency is the point. The same offer, the same visual language, the same call to action, whether someone sees you on a billboard, a parcel locker, or a search result.
Campaign analytics
Analytics is not a monthly PDF of impressions. It is the system that tells you which channel produced which leads and which leads turned into revenue. That includes conversion tracking, call tracking, offline conversions, and server-side tracking where the setup supports it.
We build measurement around your sales process. If deals close in a CRM, we connect to it. If they close on the phone, we track the calls. If they close in person, we work with offline conversion imports.
See how we measure resultsLead generation
For businesses that sell through quotes, consultations, or sales conversations, lead generation is the core service. That means landing pages built for a specific campaign, forms that qualify, call tracking, and reporting that shows cost per qualified lead rather than cost per click.
We also handle remarketing, because most Polish buyers do not convert on the first visit. A structured remarketing setup often produces better returns than expanding into new channels.
How services fit together
You can buy these services separately, and many clients do. But the value compounds when strategy, media, creative, and measurement run as one system rather than four disconnected projects.
Where should a Polish business usually start?
Most clients start with a specific problem, not a full program: a rebrand that stalled, a paid search account that stopped performing, or a lead flow that is hard to read. We map the problem, fix the layer causing it, then expand into the neighbouring services once the first results are in.
Can we take media buying without the strategy work?
Yes. If positioning and messaging are already clear, we go straight to planning and buying. What we ask for first is a documented target audience and a clear offer, so the media plan has something to aim at.
Do you work with businesses outside Łódź?
Yes. We are based in Łódź and work with clients across Poland, including nationwide e-commerce campaigns and service businesses operating in a handful of cities. Media plans are built around the geography you actually sell in.
What do you need from us to scope the work?
A short description of the problem, what you sell, who buys it, and where you currently advertise. If there is an existing Google Ads, Meta, or analytics account, access helps, but we can start from a conversation and a brief before any account work.
Not sure which combination fits?
Tell us the problem you are trying to solve and we will map out what the work would involve, which services it touches, and where the first measurable step sits.
Studio
ul. Stanisława Przybyszewskiego 91-99, lok. 15, 93-126 Łódź, Poland
Phone
Hours
Monday to Friday, 9:00 AM – 6:00 PM